By Dave Kerpen
It will pay to be LIKEABLE!
You could have a rock-solid enterprise method, limitless assets, and the main proficient humans on employees. yet just one factor is assured in today’s hyperconnected society: in the event that your company isn’t likeable, it's going to fail.
Dave Kerpen is familiar with how vital it's for a enterprise to be liked—by consumers, staff, stakeholders, and most people. He wrote the booklet on it. His groundbreaking bestseller Likeable Social Media changed the best way companies have interaction with their shoppers each day. Likeable enterprise lays out eleven options for enterprises of all sizes to spur development, gains, and total luck. Dave Kerpen unearths the outstanding returns you’ll get in case you achieve the belief of your buyers and stakeholders. In today’s social media global, it actually will pay to be likeable.
Likeable company helps any chief at a smallor mid-sized corporation raise earnings and spur development by means of utilising the eleven ideas of industrial likeability, such as:
- LISTENING—to consumers, colleagues, shareholders—and opponents
- AUTHENTICITY—because today’s savvy buyer constantly is aware whilst you’re faking it
- TRANSPARENCY—honesty builds belief, and any deviation can damage your acceptance
- ADAPTABILITY—managing swap and discovering new possibilities is necessary to luck this day
- SIMPLICITY—in layout, in shape, and in functionality
- GRATEFULNESS—every “thank you” is liked . . . and generates spectacular returns!
Likeability spreads. As a enterprise chief, you put the tone. Be likeable and your employees should be likeable—which in flip creates a extra likeable shopper experience.
The blueprint for eternal company likeability is on your arms. follow Kerpen’s easy ideas day in and time out, and gains and development are guaranteed to follow.
Praise for Likeable Business
“Dave Kerpen has defined why consumers count on extra, and he grants the instruments to convey in your model promise. Be sincere, be obvious, and be real. on the way to be likeable in company, you want to learn this book!”
—Jeffrey Hayzlett, bestselling writer of Running the Gauntlet and The replicate Test
“Dave Kerpen’s manifesto on changing into a likeable chief of a likeable company applies both good to social marketers and the nonprofit zone. Gratitude is his concluding precept, and that i yes am thankful to Dave for scripting this book.”
—Charles Best, founding father of DonorsChoose.org
“Kerpen demonstrates how construction a likeable tradition could be the most crucial and worthwhile technique of all.”
—John Jantsch, writer of The dedication Engine and Duct Tape Marketing
“This vital, persuasive ebook will swap how you take into consideration and function your enterprise. an individual who hopes to steer effectively within the twenty-first century must learn this book.”
—Meg Cadoux Hirshberg, writer of For higher or For Work: A Survival consultant for marketers and Their Families
“From transparency to authenticity to the impression of sharing one’s values through tale telling—Dave Kerpen’s blueprints on easy methods to run a enterprise stream from ‘Likeable’ to crucial. Ben & Jerry’s used to be based on those values in 1978 and has practiced them during the company’s extra special progress to this very day. With communique at electronic speeds in today’s company international, it’s now not a call to be dependable. shoppers decide to aid companies who perform values-led company. The possibilities whilst operating your corporation in a accountable demeanour let nice freedom inside of your company and externally with the ever-growing wakeful client international round us.”
—Jostein Solheim, CEO of Ben & Jerry’s
“Dave presents a blueprint that permits marketers far and wide to construct a winning, likeable enterprise during this period of social media.”
—Scott Gerber, founding father of younger marketers Council
“A masterful storyteller, Dave Kerpen takes you on a trip into the glorious new international of day after today. It’s a spot the place consumers love you and confirm what you are promoting good fortune. this can be no wishful utopia. It’s a truth within sight in the event you persist with the foundations of Likeable Business.”
—Michael Stelzner, CEO of Social Media Examiner and writer of Launch: find out how to speedy Propel your corporation past the Competition
“Social media teaches companies tips on how to be nicer to people—and be happier whereas doing it. This e-book will educate you the way to make that adjust on your whole business—and earn more money simply because you’re doing it.”
—Andy Sernovitz, New York instances bestselling writer of Word of Mouth advertising and marketing: How shrewdpermanent businesses Get humans Talking
“Likeability issues. It opens doorways and minds and makes every thing more straightforward. yet, how do you ‘build’ a likeable enterprise? In Likeable Business, Kerpen stocks a proven step by step route to likeability. a superb learn for marketers and bosses alike!”
—Jonathan Fields, writer of Uncertainty and founding father of strong lifestyles Project
“It’s uncomplicated; while humans comprehend who you're and the place you come back from, they’re likely to rally round your reason. each corporation has its personal detailed background, one that’s worthy sharing. At 1-800-GOT-JUNK? we’re enthusiastic about sharing the place we got here from and the place we’re headed not just with our clients and the general public yet inside our personal teams.”
—Brian Scudamore, founder and CEO of 1-800-GOT-JUNK?
"An very good e-book for someone operating in customer support, Kerpen’s paintings offers unique methods of pondering daily activities. Recommended."
(Starred assessment) Publisher's Weekly
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Extra info for Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
Sample text
Two such platforms I recommend are Jive Networks for large enterprises and Yammer for smaller organizations. Both allow employees to easily communicate and collaborate with one another while allowing leaders to listen in and build a better company by using what they learn. Before committing to paid tools such as Jive and Yammer, consider using free tools. Set up a closed, private Facebook group or LinkedIn group for your employees and customers. You’ll be able to listen to the conversation and learn from it.
You continue to believe in me even when I don’t believe in myself. You are my friend, my lover, my business partner, and my coach. I love you and look forward to continuing to be ∞ittogether with you. Thanks to all the amazing, likeable people who helped Likeable Business get to your hands. ACKNOWLEDGMENTS FROM THERESA First and foremost, I would like to thank Dave Kerpen for trusting me and giving me a shot—with this book and at Likeable as a whole. Your faith in my ability means the world to me.
Listening is clearly more than just hearing. It is the act of consciously paying attention to someone else, with an attempt to understand, to consider. It is the process of thinking about what is important to someone else rather than what may be important to you. It is the act, at any given moment, of caring more about what someone else has to say than anything else in the world. Listening is hard—a lot harder than you might think. 1 Think about how challenging it is for some of us to shut up and listen while dating and in relationships.