By Gail F. Goodman
A definitive advisor to transforming into your corporation via "Engagement Marketing"
As a small company proprietor, you could have continually trusted word-of-mouth referrals to develop your online business. because of social media—and its nimble accomplice, cellular technology—it's now more uncomplicated than ever to show buyers and consumers into engaged enthusiasts who unfold the note approximately your online business throughout a number of on-line structures. and that is what Engagement Marketing is all approximately. Written for somebody who owns or manages a small enterprise or non-profit, this ebook is full of functional, hands-on recommendation according to the author's event of operating with hundreds of thousands of small companies for over a decade.
You'll the best way to allure new prospects—as good as the best way to elevate repeat sales—using your current clients and social networks.
- Learn the way to create shopper stories that bring up confident patron stories and endorsements
- Get sensible suggestion on the best way to attract humans to hitch your social networks and run engagement campaigns that bring up visibility—and endorsements—for your business
- Understand why engagement is so important—and how one can use it to show passionate fanatics on your social networks into tomorrow's new business
- Author Gail Goodman is CEO of continuing touch, America's prime e-mail and social media advertising corporation for small businesses
Engagement Marketing may also help you are making a much bigger identify in your corporation, construct your community, and succeed in your goals.
Read Online or Download Engagement Marketing: How Small Business Wins in a Socially Connected World PDF
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Engagement Marketing: How Small Business Wins in a Socially Connected World
A definitive consultant to turning out to be your business via "Engagement advertising" As a small enterprise proprietor, you have got continually depended on word-of-mouth referrals to develop your enterprise. because of social media—and its nimble companion, cellular technology—it's now more uncomplicated than ever to show clients and consumers into engaged lovers who unfold the note approximately your small business throughout numerous on-line systems.
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Extra info for Engagement Marketing: How Small Business Wins in a Socially Connected World
Sample text
In other words, what’s the benefit? Why should they bother? What kind of information or offers will they get from you? And how often? If they give you their e-mail address, will they receive a monthly newsletter or weekly special offers? If they subscribe to your blog or join your LinkedIn Group, what kind of content and participation should they expect? Why should they potentially clog up their News Feed by Liking your Facebook Page? To feel comfortable asking for people’s contact information or connection (Like, follow, join, subscribe), it helps to have a solid enticement, such as a preview of your content, and maybe even a reward or offer in return for the connection.
Great customer experiences fuel the Engagement Marketing Cycle; without them, you won’t get the cycle started. In Chapter 2, we’ll explore ways to create great customer experiences. aspx. 4 Step 2: Entice to stay in touch Step 2: Entice to Stay in Touch When you create a great customer experience, you make it easier for customers to be receptive to doing business with you again, to remaining in touch with you, and to sharing their experiences with their networks. But you can’t keep that great experience alive, if you have no way to stay in touch!
When a customer or fan responds to your blog post or tweet—or worse, complains about your customer service or products—does someone from your company respond, or are these comments ignored? Once you’ve determined how people enter your business, you’ll want to map out how best to deliver a great experience at each entry point. Start with the likely flow at each point of contact depending on your type of business. How will you welcome people, gather information, and answer questions? If your product or service has a long sales cycle or is a considered purchase, how will you help prospects through the decision-making process?