By Dan Sisson
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The TrustRank threshold that new sites need to overcome to escape the Sandbox varies by keyword and industry. Gambling and pill sites have a much harder time breaking free from the Sandbox filters than say baby blanket sites. Copyright 2003-2006. All rights reserved. Not for resale or distribution. Google SEO Secrets page 54 of 105 Chapter 10 – Managing a Link-Building Campaign Managing a link-building campaign is a time-consuming, ongoing process that you need to budget time and money for. Link-building is really just a form of advertising your site and should be managed accordingly.
As the number of web pages in the Google index increases, so does the total PageRank value of the entire Web, and so does the high end of the overall scale used. This is kind of like the top student setting the “curve” for an exam. The topranking site (or handful of sites in actuality) gets the maximum, perfect PageRank score of 10 in the Google Toolbar) and everyone else is scaled down accordingly. As a result, some web pages may drop in PageRank value for no apparent reason. If a page's actual PR value was just above a division on the scale, the addition of new pages to the Web may cause the dividing line to move up the scale slightly and the page would end up just below the new division.
So be patient. Copyright 2003-2006. All rights reserved. Not for resale or distribution. Google SEO Secrets page 47 of 105 Chapter 8 – Why You Need Links If your site has no incoming links from other websites, your site will not be included in the Google index. You MUST have at least one incoming link from another website if you are going to show up in Google at all! Obtaining links from other websites is a time-consuming process. However, without other sites that link to your site, you will likely not rank well on Google for your keywords.