By Debasis Bagchi, Sreejayan Nair
Developing New useful meals and Nutraceutical Products presents serious info from conceptualization of recent items to advertising, aiming to provide a pretty good figuring out of the whole technique via distinctive insurance of key suggestions, specifically innovation, legislation, production, qc, and advertising.
Chapters offer insights into marketplace and aggressive research, product layout and improvement, highbrow estate, aspect sourcing, fee keep watch over, and revenues and advertising suggestions.
- Examines key issues in product improvement
- Provides a streamlined procedure for product development
- Addresses production and quality controls demanding situations
- Includes key classes for a profitable product release and powerful advertising
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Additional resources for Developing New Functional Food and Nutraceutical Products
Example text
They seek sports nutrition solutions that give them a performance advantage and a winning edge. They strive for more power and energy to support strenuous exercise. They work hard and play hard. They exercise regularly and have sports nutrition regimens that include both pre- and postworkout supplementation, as well as hydration. They tend to be early adopters of new products and unique benefits. When they do find products that give them proven results and noticeable outcomes, they remain loyal to these brands.
PNAS 105 (38), 14325–14329. , 1989. The persuasive properties of color. Marketing Communications, October, 50–54. This infographic for a new Lyme disease test gives consumers multiple connection points to the copy, greatly increasing engagement. 2 Audio While audio has always played a vital role in radio and TV, the growth of videos and other online marketing methods are extending its reach. Use audio elements (voices, music, sounds) to convey tone and activate an emotional response to a message.
As an overview to the content for this chapter, I have identified eight major market trends that I think are changing the face of the functional food, beverage, and dietary supplement business from a macro perspective. Those eight trends are: 1. Marketplace convergence of categories, channels, technology and consumers, 2. Accelerated growth of functional foods and beverages, 3. Cobranding partnerships between ingredient suppliers and manufacturers, 4. Increased focus on science and claims validation, 5.