By Phil Simon
A small seafood eating place draws new consumers with nearly no advertising and marketing price range. An iPad case producer generates greater than $1M in profit in 4 months with purely 4 staff. A voiceover corporation is ready to attach millions of artists with possibilities, all with out pricey and software program. A legislation company raises entry to key details whereas dramatically decreasing technology-related bills and risks. And those 4 businesses are rarely detailed. a brand new breed of small companies is utilizing software program as a carrier (SaaS), loose and open resource software program, social media and networks, mobility, cloud computing, and different rising applied sciences to do issues easily impossible even 5 years in the past. within the New Small, you will find how those businesses creatively and intelligently use know-how to:Reach new customersReduce costsIncrease inner collaboration and communicationCreate versatile paintings environments Rife with profiles from a large choice of industries, the recent Small deals pragmatic suggestion and classes approximately how small companies are harnessing the facility of rising applied sciences. it is a must-read for small company owners-and these wondering beginning their very own outlets.
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Additional info for The New Small: How a New Breed of Small Businesses Is Harnessing the Power of Emerging Technologies
Example text
I have used a panoply of different tools, graphical user interfaces (GUIs),[1] programming languages, operating systems, databases, system architectures, systems, productivity applications, and reporting tools. Although no one has seen and worked on everything, I have come just about as close as anyone I know. After 10 years in the corporate world, let’s just say that I know my way around a computer. I look at technology today and am simply amazed. It’s so different on so many levels compared to 15 years ago.
Major Trends Driving the New Small All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as self-evident. —Arthur Schopenhauer In the mid-1990s, there was no New Small. It simply could not have existed. Sure, there were progressive small businesses that embraced an ethos different from the rest, using technology in interesting ways. Often singled out as “quirky,” these companies allowed employees to do fun things at work. They created cool cultures by creatively using the technologies available at the time.
In a word, speed. The Challenges of Staying Current I need to keep abreast of a wide variety of dynamic topics, not only for myself but for my clients. Trying to stay current is easier said than done. If I’m on a consulting gig for as little time as a week, I routinely wonder about what I’m missing outside my client’s walls. If I’m writing a piece for one of my clients on a specific topic, such as social media, I can’t help but think about what’s happening in other spheres. You could say such is life for the perennially curious man in the twenty-first century.