The Four Levers of Corporate Change by Peter L. Brill

By Peter L. Brill

Describes 4 levers or swap drivers that managers and CEOs can use to begin swap and provides it momentum down the line: comprehend human nature, Wield strength skillfully and successfully, Use team social procedures and hire potent management. DLC: Organizational swap.

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So far the only strategy that Johnston had been able to devise to deal with this threat to the South's jugular was a series of strategic retreats, much to the consternation of his commander-in-chief, Jefferson Davis, president of the Confederacy. Davis was even more frustrated by Johnston's infuriating habit of never explaining his battle plans. To the highly sensitive president, who regarded himself as a talented military strategist, this seemed like a calculated insult. After graduating from West Point, Davis had fought with distinction in the Mexican War, and later served as secretary of war in the administration of President James Buchanan just before the outbreak of the current hostilities.

Time-based. Developing a new product rapidly and bringing it to the marketplace ahead of the competition can spell the difference between a company's success or failure. In his book What America Does Right, Robert Waterman describes Procter & Gamble's plant in Lima, Ohio, which was given the job of manufacturing the company's improved Downy fabric softener. Lima succeeded in overhauling its production equipment so rapidly that new Downy was rolling off the assembly line and into supermarkets in the unbelievable time of only sixteen weeks.

Lee's appointment also ended a power struggle between the president and his commanding general and eventually improved the alignment of the Confederacy's subordinate generals with their commander, which helped bring the Army of Northern Virginia enormous Page 20 success on the battlefield. In most organizations, crisis often seems to be the necessary catalyst for large-scale change. Suddenly alternatives that seemed unthinkable only a short time earlier appear eminently practical. The specter of impending disaster shifts all the parameters and forces people into a "let's try anything" mentality, which is frequently the necessary prerequisite for change.

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