The British Film Industry in the 1970s: Capital, Culture and by S. Barber

By S. Barber

Is there extra to Seventies British cinema than intercourse, horror and James Bond? This energetic account argues that this is often certainly the case and explores the cultural panorama of this a lot maligned decade to discover hidden gemstones and to blow up a few of the well-established myths approximately Seventies British movie and cinema.

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19 While identifying some of the important changes which took place in art during the 1970s, including its ideological and political struggles, Walker also highlights the increasing pluralism of artistic practice which permeated society and demonstrates the high level of cultural exchange which was taking place between the artistic fringe and the mainstream. In accounting for much of the neglected artistic culture of the period, Walker dispenses with notions of the ‘dominant’ and ‘popular’ and offers a careful reading of the decade in terms of cultural influences and ideas.

Case studies will examine a selection of films to present a detailed picture of the eclectic, diverse and often challenging film culture of the period. These case studies are used to draw out issues of authorship, casting, finance, control and conflict during the production process, marketing, censorship, exhibition and audience response. Setting up my study in this way allows me to draw attention to the way in which the industry and its culture of production created and informed the film texts of the period.

The subsequent delay severely affected the film’s performance at the box office and reveals that, although the entrepreneurial culture offered by the 1970s offered some opportunities, a certain pragmatism and understanding was required in order to fully capitalise upon them. 42 The British Film Industry in the 1970s European opportunities As well as innovative strategies to fund filmmaking which drew on British alliances, when Britain joined the EEC in 1973, a whole host of new European opportunities emerged.

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