By Jill Sutherland
During this complete advisor, Jill Sutherland deals useful and life like suggestion, designed to take will be sandwich bar vendors from proposal, to beginning. full of most sensible assistance, real-life examples, checklists and anecdotes, it offers a stage-by-stage consultant in your first yr, from the making plans of your corporation, to it is establishing and turning into verified. you are going to find out how to: - strengthen and learn your sandwich bar 'idea' - Write a qualified marketing strategy - locate the best store unit, and healthy it out - choose providers - deal with foodstuff hygiene and overall healthiness and safeguard - Create your menu and resource produce - funds, forecast and deal with money move - release and generate curiosity - hire and deal with employees
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How many other sandwich bars and cafés are there? What percentage of the footfall could you realistically expect to serve through your café? • Customers – Who are your customers? Are they health conscious or money conscious? Are they city workers in a hurry, or young mums with time to chat? You should work out the average customer’s buying habits, likes and dislikes. What price would they be willing to pay, what kind of experience will they want? Using this picture of your average customer, also consider whether there is something new, and unique, that your café can offer them, something that is missing from other cafés in the area.
Now you need to work out whether this figure is realistic. Let’s say that daily figure is £500. Average spend per head – in other words, the average amount each of your customers will spend when they visit your sandwich bar – will very much depend on your proposition. For example, if your sandwich bar is primarily sit down and eat in then average spend will be higher than if it is takeaway. 50, crisps 50p, coffee £2). In order to break even, and take the £500 you need to each day, you’re going to have to serve 100 customers, all spending £5.
For example, if your sandwich bar is primarily sit down and eat in then average spend will be higher than if it is takeaway. 50, crisps 50p, coffee £2). In order to break even, and take the £500 you need to each day, you’re going to have to serve 100 customers, all spending £5. Now, over the course of a day that doesn’t sound like a lot of people, but remember, lunch generally lasts for two hours, and that period will generate roughly 75% of your total takings. 29 START AND RUN A SANDWICH AND COFFEE SHOP That means that you’ll need to serve 75 people between 12 noon and 2pm.