By Robert W. Bly
Tips to make a dwelling conversing, education, and working workshops and seminars. professional Bob Bly stocks his secrets and techniques for incomes $5,000 to $10,000 an afternoon, or extra, as a self-employed speaker, lecturer, or coach. He exhibits readers, step by step, every thing they should comprehend to turn into polished audio system, create successful shows, discover a industry area of interest, set charges, get bookings, and masses extra. Aspiring audio system will learn Read more...
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Extra resources for Getting started in speaking, training, or seminar consulting
Sample text
9. Minimize competition. Strategies: niching, task specialization, industry specialization, target markets, knowledge, customer service levels, service offerings, guruing, differentiation, attitude, technology. 10. Keep the pipeline filled. Method: statistical probability. No matter what a man’s vocation or avocation may be, the nature of his progress through life is largely dependent upon his ability to sell. —Frederick W. 2 Outline for a one-hour speech. wanted me to do a half-day program on how to write a book and get it published.
People will find it dull. Use modular seminar design to break the program into many short topics, then apply these different training methods to add motion, entertainment, and variety. Remember, if they snooze, you lose. ” It’s lines like this one that sometime make me ashamed to be in the training business! The attendee may already be bored just by being forced to sit in a classroom; don’t make it worse by trying to talk like a college professor— which, by the way, impresses almost no one. Instead, talk like a person.
Seeing yourself stumble will do more to make you conscious of any problems and help you avoid them than any instructor can. 7. Thirty percent of the people in the audience will never ask the speaker a question. 8. A little bit of nervous tension is probably good for you. 9. Extremely nervous? Use rapport building, not stress reduction, techniques. 10. The presentation does not have to be great. Tell your audience that if they get one good idea out of your talk, it will have been worthwhile for them.