By Michael Belcher
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For the visitor it can provide a very exciting multi-sensory experience with the opportunity of a first-hand encounter with real objects and the resultant pleasure, entertainment, satisfaction and acquisition of knowledge. The limiting factors related to exhibitions Good exhibitions do not come easily, nor do they generally come cheap. The production process of a major exhibition is normally complex, extensive time and and resource-intensive, drawing, in particular, on specialists' — Furthermore, the physical structure of an exhibition its flooring, walling, ceilings, showcases and lighting as well as such items are all very as graphics, photographs, audio-visuals and computers costly.
This then and income The 22 c between museum and to form an objective, integrated plan of the museum's onsuing period. ombines for the interface public activities I « 3. Museum image, marketing and design Museum Image Mention has already been made of the importance of a museum's image, and its significance in relation to the interface between museum and public and to the communications policy and plan. Bearing in mind its importance, it is unfortunate but true that, for many people, the image associated with museums is not a complimentary one.
As a medium, exhibition has always been such that the novel and new have found immediate application, and the rapid pace of technological developments assures exhibitions an exciting future. Undoubtedly exhibition, as a medium, has certain unique qualities, and many are highly advantageous in the context of communicating and have established exhibition as an effective and successful medium. However, it does also have certain limitations and disadvantages. Thus, when contemplating a communications project, it is important to of 37 " 38 Museum consider the advantages and disadvantages of each one (or ones) appropriate to the task in hand.