By Christoph Weckerle
Coverage makers in any respect degrees are learning the concept of inventive industries: the song undefined, literature and publication industry, paintings marketplace, movie and tv industries, appearing arts, layout, structure, advertisements, software program / computing device video games - from fiscal and innovation concepts to schooling coverage and concrete improvement, the artistic industries are being defined as a version for fulfillment. even though, techniques for genuine, sensible implementation stay obscure. This ebook presents a significantly wanted evaluate of the suggestions and particular features of this region. It analyzes the foreign discourse, provides updated empirical-statistical Europe-wide analyses, derives versions and attracts conclusions for the present debate in Switzerland, and areas distinctive emphasis at the leading edge capability of the artistic scene and its dynamics for the complete artistic undefined.
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Extra info for Creative Industries Switzerland: Facts. Models. Culture
Sample text
7% ~ ADVERTISING OESION . 8% 17·5"10 FIGURE 12_ DIVISION OF BRANCHES IN THE SWISS CREATIVE INDUSTRIES ACCORDING TO OCCUPATION (2005). TOTAL NUMBER OF EMPLOYEES: 201127 Note: Self-employed and employed persons in full- and part-time jobs. Sources: Swiss Business Census, SFSO: Creative Industries Research Unit /zHdK: own calculation. The largest sub-segments are design, architecture, soft- demonstrates an above-average growth rate of almost ware and games, and parts of the press industry. Of all 19%, almost three times higher than the creative indus- observed categories in the creative industries, these achievevalues ofover 10%.
THE ARCHITECTURE MARKET The Swiss architectural industry has a unique position in Europe. This particularly positive development is even more unique consid- Performing artists are ering that the architecture market is also one of the one of the most complex groups. They are becoming smallest. 95% ofall the workplaces in this sector are in increasingly self-employed, yet remain dependent. Per- micro-enterprises with fewer than ten employees. The THE PERFORMING ARTS MARKET architecture market in Switzerland proves that even counted individually.
20 3 19 2 15 2 3 17 0 tu rnover turnover 228 70 4 2 __ 8 ---li 6 2 9 28 5 3 77 CIIF million Share 1005 in % 240 12 73 61 8 58 6 0 0 2 2 0 0 4 22 8 4 127 44 16 0 15 0 6 15 4 WORKPLACES AND EMPLOYMENT 261611 AND 261615 (SWISS BUSINESS CENSUS) MUS I C I NDUSTRY Orchestras, cho irs, (includ ing self-employed mu sician s) School s o f the arts (including sel f-em ployed mu sic teache rs) Publis he rs ofso und reco rd ing med ia (CDs/DVDs/CD· ROMs) Reproduction ofCDs/D VDs/CD-ROMs Manufacturi ng m usical in strum ents CDs/DVDs/CD- ROMs reta il trade Musica l ins trume nts retail trad e Theaters, opera houses, etc.