By Nancy Tennant Snyder
In courses resembling BusinessWeek and quickly corporation, the media have celebrated Whirlpool's transformation right into a modern innovator and Nancy Tennant Snyder's function as leader innovation officer. Ten years after this amazing transformation, Unleashing Innovation tells the interior tale of 1 of the main profitable innovation turnarounds in American heritage. Nancy Tennant Snyder and coauthor Deborah L. Duarte display how Whirlpool undertook one of many biggest switch efforts in company heritage and convey how innovation was once embedded through the corporation, which eventually bring about bottom-line effects.
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Additional info for Unleashing Innovation: How Whirlpool Transformed an Industry
Example text
Hank, along with a handful of other people at Whirlpool, believed that refrigerators could do more than just preserve food. They also knew that some competitors were launching halo products—products that marketers use to create “sizzle” on the shop floor but that lack the “steak” that customers demand for such a large purchase. These included refrigerators with built-in televisions and general Internet interfaces. Whirlpool’s customer research showed that competitors’ refrigerators with TVs or digital screens were a great showstopper on the retail floor, but few customers were buying them, for three reasons.
He learned strategic thinking through his innovation projects. indd 33 6/19/08 5:59:53 PM 34 UNLEASHING INNOVATION Many respondents said that innovation helped them learn about Whirlpool. ” One engineer commented that it helped him understand the whole product development process, not just his part. Many comments were on the innovation process and the ability to learn how to create different solutions and get out of our traditional thinking. Another innovator liked the learning in a “nonstructured” environment that innovation offers.
Other strategic initiatives, such as cost reduction, reengineering, or lean enterprise, do not share the same set of emotional drivers. The emotional drivers’ unique mix of learning, creating, and dreaming, along with heroes and a spirit of winning, are new in the history of transforming industries. Whirlpool’s experience has been that they lead to engagement beyond anything we have ever seen. Learn We recently asked the innovators and I-mentors at Whirlpool to talk about their personal experiences in innovation.