By Sharon Avni; Debbie Lahav; Abigail Adin; Ben Sommer
Read Online or Download English Online: In The News, Proficiency 1 PDF
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Extra info for English Online: In The News, Proficiency 1
Sample text
More often than not, employees in successful companies have a solid sense of what their company’s overall mission is. Their articulation may vary, but the prevailing theme of what that company is trying to achieve usually is understood. When employees are able to internalize the company’s vision, they are much more apt to understand the importance of their individual performance in fulfilling that mission. Joel Kocher, when he was president at Dell, was a master at making sure everyone within the company had a common understanding of where Dell was going and how important their actions were if Dell was going to fulfill its mission.
We found it in a system Janet calls organizational magnification. It’s presented in Step 6 along with specific approaches to getting an entire company to focus on corporate marketing objectives. Meanwhile, right up until the end, Micron continued to make mistakes. Janet, a one-time Micron customer, routinely received five copies of the same circular the company periodically sent out. At the time, she hadn’t purchased a Micron product in years. Yet, she continued receiving five identical circulars in her mailbox every quarter.
Almost everyone has heard the one-to-one theories of Peppers and Rogers in their book The One Future (1993), but has anyone thought to link those theories to their company’s executive objectives? Many companies go through the motions of gathering customer information in the hopes of developing better relationships. But are many of them following through? More importantly, are any of them making money at it? Everybody’s gathering customer information, e-tailers especially. But what are they doing with that information?